Design alone doesn't build a brand. Structure does
Collection Architecture . Wholesale Strategy
DUO Studio
Founded by New York fashion showroom owner Robin Wilcher
DUO Studio works with independent fashion brands at different stages of development.
Built on more than 25 years of experience in wholesale merchandising, assortment strategy, and securing placement with leading department stores and specialty boutiques.
Services
COLLECTION ARCHITECTURE
DUO Studio works alongside designers and brand owners throughout the collection development process, bringing an experienced merchandising and wholesale perspective to the decisions that shape each season.
We look at the collection as a whole, examining how individual styles, stories, categories, and price points work together.
The focus is on building balanced assortments that buyers can understand.
For collections already developed, DUO Studio can evaluate the assortment, identify opportunities for future collection development, and offer recommendations on how the collection is organized and presented.
WHOLESALE STRATEGY
DUO Studio works with fashion brands at different stages of their wholesale journey. This includes brands entering wholesale, expanding distribution, or reconsidering an existing wholesale business.
We examine pricing, market positioning, retailer buying patterns, and sales performance to understand how a collection is being received and where opportunities or challenges may exist.
From preparing a collection for market to examining existing account activity, DUO Studio brings years of wholesale experience to the decisions that shape a brand's next steps.